For Immediate Release
September 13, 2011 –
United Way Takes Aim at Record Goal
Participation is key to local fundraising record
The local United Way kicked off its annual fall fundraising campaign by unveiling the most ambitious single-season fundraising goal in the region’s history.
More than 600 enthusiastic supporters and volunteers packed the Ambassador Conference Resort as Campaign 2011 Chair Les Herr announced that this year the campaign target is $3.2 million – a $200,000 increase over last year’s goal.
“The United Way is about changing lives and building a stronger community,” says Herr. “I think it’s the best charity in the world.”
This year the campaign will focus on telling the United Way story and attracting additional donors, especially in the workplace. “The campaign is truly a community effort,” says United Way President and CEO Bhavana Varma. “There is so much generosity in this community. People come together to support family, friends, neighbours. The campaign team has set the bar high, but we know we’ll reach our goal if everyone gives what they can.”
Approximately 82% of the money raised in 2010 was from workplaces. More than 400 KFL&A workplaces will run United Way campaigns over the next 12 weeks, with the help of more than 2,000 volunteers.
Campaign 2011 wraps up with an official announcement of the fundraising achievement on Friday, November 25.
Established in 1941, United Way serving KFL&A has worked to strengthen lives by bringing together the financial resources of the community – business, labour, individuals and government – in support of a network of social service and health agencies. Through these agencies and their programs, people find help and in many cases, an opportunity for a better life. Over 74,000 people in KFL&A received help last year from a United Way funded service.
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Media Contacts:
Bhavana Varma
President & CEO
United Way KFL&A
613-542-2674 ext. 2
bvarma@unitedwaykfla.ca
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