Leadership Challenge Grants encourage donors to give more this year to United Way
Generous donors challenge community members to give at Leadership level through matching grants

Kingston, ON (August 15, 2024) – With the launch of the 2024 campaign just around the corner, United Way Kingston, Frontenac, Lennox and Addington is excited to announce two Leadership Challenge Grants.

The Britton Smith Foundation will generously provide a Leadership Challenge Grant that encourages leadership gifts. A special Women United Challenge Grant will also be offered again this year thanks to a generous donation from Judith Gould, encouraging female donors to increase the impact of their gift.

With these grants, donors who increase their donations or make a new donation at a Leaders of the Way level ($1,200 or more annually) will see their donation matched up to a maximum amount. Donors who are already Leaders of the Way and add 10% or more to their gift will also see their increase matched. With the addition of the Women United grant, women donors will see their donation matched by both grants, tripling the impact of their gift. Leaders of the Way make up over fifty percent of the campaign and are the fastest growing section of the annual fundraising campaign. 

The donation from the Britton Smith Foundation comes after the passing of Smith in the fall of 2023. As a long-time supporter and honourary Patron of United Way KFL&A, the donation continues his long tradition of giving.

“On behalf of The Britton Smith Foundation I am happy to announce that we are once again partnering with United Way KFL&A during the upcoming campaign by offering this year’s Challenge Grant,” said Jessica Bayne Hogan on behalf the foundation. “We know many within our community are struggling and hopefully this challenge grant encourages those of you who can, to give and support your friends, neighbours, colleagues and fellow community members. Brit always believed in helping others whenever there was a need, a belief he held strongly and instilled in his family members. He believed in the impact of your donations within our community. You have shown your generous nature, compassion and commitment to this community every year the Challenge Grant has been offered and I have the utmost confidence that we will once again rise to the occasion.”

Women United is made up of women who donate at the Leadership level. The Women United Challenge Grant has helped increase donations by women Leaders significantly in recent years, with 474 women giving (independently or with a partner) over $1.5 million in 2023. This year, Judith Gould wanted to continue to offer women in the community a chance to increase the impact of their gift.

“I’m happy to be in a position to make a difference to people who really need it.  By offering this Women United Challenge Grant, I hope other like-minded individuals in the community will step up and show their support if they can,” said Gould. “Women United is such an inspiring group, working to understand the issues many are facing and working towards making our community a better place for all. I hope you will join me in those efforts and make a difference locally this year.”

“Thank you to both the Britton Smith Foundation and Judith Gould for their continued generosity and support of the KFL&A community. Their leadership is an inspiration,” said 2024 United Way KFL&A Campaign Chair, Joanne Langlois. “We know these grants will inspire others to give and lead the way in our community. We are asking those who are able, to show their support by investing in their community at the leadership level or increasing their gift if they already are leaders.”

The United Way KFL&A 2023 Campaign kicks off on September 6, 2024. For more information and updates visit www.unitedwaykfla.ca  

About Leadership Giving

Leaders of the Way are donors who give $1,200 or more annually through the United Way. This program, initiated in 1999, is the fastest growing area of the campaign. In 2023, 655 Leaders of the Way contributed more than $2.2 million to the annual campaign.  For more information about Leadership Giving and the Leadership Challenge Grants, visit https://www.unitedwaykfla.ca/leadershipgiving/

About United Way KFL&A
United Way Kingston Frontenac Lennox & Addington works closely with community partners to ensure that people have the opportunity to reach their full potential and live with hope, dignity, and a sense of belonging. This vision is realized by building on deep-rooted local community knowledge and relationships to empower people to make an impact. 

The United Way raises funds for programs that support immediate needs while also tackling complex social issues collaboratively. Led by volunteers, driven by a small professional staff team, the United Way KFL&A is a unifying force, encouraging people to get involved to support our most vulnerable.

Thanks to the continued generous support of the community, United Way KFL&A is proud to rank third among United Ways across Canada in dollars raised related to the size of our market.

Stay up to date by following their social media channels – Facebook, X, Instagram and LinkedIn or visit www.unitedwaykfla.ca

Media Contact:

Mandy Pasch, Director, Marketing and Communications
United Way KFL&A
613-876-3088, marketing@unitedwaykfla.ca

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