Yesterday, the LCBO launched its annual in-store campaign for United Ways Centraides (UWCs) across Ontario. Until October 11, donation boxes for United Way Centraide will be displayed at all LCBO checkout counters. Customer service representatives will also invite customers to add a $2, $5 or $10 donation to their purchase during this time. For more information, please read the attached press release.
As a long-standing partner, the LCBO continues to help UWCs make a real difference in the lives of Ontarians. This year, the campaign aims to raise a record $3.9 million for the 39 UWCs across the province.
United Way Centraide Canada (UWCC) will be publishing details of the campaign on its website, and encouraging participation via social media. Please consider activating your local channels in a similar manner to promote the initiative within your community.
If you have any questions about this campaign, please contact Nicole Espenant, UWCC Marketing and Communications Officer, at nespenant@unitedway.ca
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